Brainfluence by Roger Dooley Summary
Overview of Brainfluence
Discover the science behind buying decisions in "Brainfluence" - the neuromarketing bible translated into nine languages. Roger Dooley reveals 100 psychological triggers that make consumers say "yes" while Fortune 500 marketers quietly implement its brain-hacking strategies. What invisible forces shape your purchasing choices?
Similar books to Brainfluence
Feel the book through the author's voice
Turn knowledge into engaging, example-rich insights
Capture key ideas in a flash for fast learning
Enjoy the book in a fun and engaging way
Key takeaways
Why Your Brain Buys What Your Mind Doesn't Choose
Have you ever walked into a store for one thing and walked out with five? Or sworn you'd stick to your budget, only to find yourself clicking "checkout" minutes later? Here's the unsettling truth: you weren't really in control. About 95% of your purchasing decisions happen in the unconscious parts of your brain-the regions you can't access through willpower or rational thinking. This isn't marketing hype; it's neuroscience. Harvard professor Gerald Zaltman has spent decades proving that when we explain why we bought something, we're essentially making up stories to justify decisions our conscious minds never actually made. Brain scans reveal our neural circuits reach conclusions a full eight seconds before we become aware of them. By the time you think you've decided to buy that smartphone, your brain already chose it based on how it made you feel-sophisticated, connected, part of something exclusive. The specifications? Those just help you rationalize an emotional decision that's already locked in.
The Hidden Ache of Every Purchase
The Forgotten Senses That Seal the Deal
How Brands Hijack Your Neural Wiring
The Counterintuitive Psychology of Design and Print
The Neuroscience of Trust and Lasting Loyalty
Moving Beyond Manipulation Toward Meaning
Quick Summary Mode - Read or listen to Brainfluence Summary in 8 Minutes
Break down key ideas from Brainfluence into bite-sized takeaways to understand how innovative teams create, collaborate, and grow.
Flash Card Mode - Top 9 Insights from Brainfluence in a Nutshell
Distill Brainfluence into rapid-fire memory cues that highlight Pixar’s principles of candor, teamwork, and creative resilience.
Fun Mode - Brainfluence Lessons Told Through 24-Min Stories
Experience Brainfluence through vivid storytelling that turns Pixar’s innovation lessons into moments you’ll remember and apply.
Personalize Mode - Read or listen to Brainfluence Summary in 0 Minutes
Ask anything, pick the voice, and co-create insights that truly resonate with you.
From Columbia University alumni built in San Francisco
"Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."
"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."
"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."
"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."
"Reading used to feel like a chore. Now it’s just part of my lifestyle."
"Feels effortless compared to reading. I’ve finished 6 books this month already."
"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."
"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."
"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"
"It is great for me to learn something from the book without reading it."
"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."
"Makes me feel smarter every time before going to work"
From Columbia University alumni built in San Francisco
"Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."
"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."
"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."
"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."
"Reading used to feel like a chore. Now it’s just part of my lifestyle."
"Feels effortless compared to reading. I’ve finished 6 books this month already."
"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."
"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."
"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"
"It is great for me to learn something from the book without reading it."
"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."
"Makes me feel smarter every time before going to work"
"Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."
"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."
"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."
"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."
"Reading used to feel like a chore. Now it’s just part of my lifestyle."
"Feels effortless compared to reading. I’ve finished 6 books this month already."
"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."
"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."
"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"
"It is great for me to learn something from the book without reading it."
"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."
"Makes me feel smarter every time before going to work"
"Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."
"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."
"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."
"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."
"Reading used to feel like a chore. Now it’s just part of my lifestyle."
"Feels effortless compared to reading. I’ve finished 6 books this month already."
"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."
"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."
"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"
"It is great for me to learn something from the book without reading it."
"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."
"Makes me feel smarter every time before going to work"
Get the Brainfluence summary as a free PDF or EPUB. Print it or read offline anytime.