
Why do some companies transform from average to exceptional? "Good to Great" reveals Jim Collins' groundbreaking 6-year study of 28 companies that achieved greatness. Endorsed by Coca-Cola executives and selling 4+ million copies, it introduces the revolutionary concepts of Level 5 Leadership and the Hedgehog Principle.
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What if everything we thought we knew about business success was wrong? Jim Collins' groundbreaking research reveals that the companies making the leap from good to great weren't led by celebrity CEOs with flashy strategies. Instead, they were guided by humble, determined leaders who focused on fundamentals. After studying companies that outperformed the general market by a factor of 6.9 over 15 years, Collins discovered that greatness doesn't come from charismatic leadership, cutting-edge technology, or dramatic innovation. It emerges from disciplined people making disciplined decisions consistently over time. This isn't just another business theory - it's a research-backed roadmap showing that the path to extraordinary results is accessible to any organization willing to embrace these counterintuitive principles.
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