
Transform your productivity with "Eat That Frog!" - Brian Tracy's 2.4-million-copy bestseller that revolutionized time management. What if tackling your biggest, ugliest task first could unlock extraordinary success? Even tech executives swear by this method in our distraction-filled world.
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Imagine waking up tomorrow knowing exactly which task would transform your day-and your life. That's the power behind "Eat That Frog," inspired by Mark Twain's advice: if you eat a live frog first thing each morning, nothing worse will happen all day. Your "frog" is your most important task-the one with the greatest positive impact, but also the one you're most likely to procrastinate on. By tackling this task before anything else, you set yourself up for unprecedented productivity. What makes this concept so revolutionary? We instinctively avoid difficult tasks, gravitating toward easier, less important activities that provide a false sense of accomplishment. This habit creates a perpetual cycle of busyness without meaningful progress. The most successful people, however, develop the discipline to identify and confront their biggest challenges head-on, first thing every morning. They understand that willpower is highest early in the day and deteriorates as hours pass-making morning the perfect time to eat that frog. Consider how this might transform your results: What if, instead of checking email or scrolling through social media, you devoted your first productive hour to the project that would most advance your career? What if you consistently faced your most challenging conversation, most complex problem, or most creative endeavor before anything else? The compound effect of this habit is nothing short of life-changing.
Break down key ideas from Eat That Frog! into bite-sized takeaways to understand how innovative teams create, collaborate, and grow.
Distill Eat That Frog! into rapid-fire memory cues that highlight Pixar’s principles of candor, teamwork, and creative resilience.

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From Columbia University alumni built in San Francisco
"Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."
"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."
"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."
"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."
"Reading used to feel like a chore. Now it’s just part of my lifestyle."
"Feels effortless compared to reading. I’ve finished 6 books this month already."
"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."
"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."
"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"
"It is great for me to learn something from the book without reading it."
"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."
"Makes me feel smarter every time before going to work"
From Columbia University alumni built in San Francisco

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