Excessively Obsessed book cover

Excessively Obsessed by Natasha Oakley Summary

Excessively Obsessed
Natasha Oakley
4 (1 Reviews)
Entrepreneurship
Business
Self-growth
Overview
Key Takeaways
Author
FAQs

Overview of Excessively Obsessed

In "Excessively Obsessed," social media mogul Natasha Oakley (3.6M followers) reveals how passion built her multi-million dollar empire from scratch. Beyond Instagram perfection lies brutal entrepreneurial truth: What separates dreamers from doers? The blueprint successful founders won't share - until now.

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Key takeaways

1

When Childhood Hustles Become Million-Dollar Empires

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What does it take to build multiple million-dollar businesses before age 35? The answer might surprise you: it starts with selling rocks to your neighbors at age six. Long before Instagram followers and swimwear empires, the foundation was being laid in the most ordinary of places-a child watching her mother close real estate deals and her father run a private investigation firm. These weren't just observations; they were masterclasses in what it means to own something entirely. By fourteen, working in a bakery, the lesson had crystallized: success doesn't come from fleeting passion or social media glamour. It comes from being so consumed by an idea that you can't stop thinking about it, even when you're exhausted. This isn't romantic obsession-it's the kind that wakes you at 3 a.m. with solutions, the kind that makes spreadsheets feel thrilling because they represent your vision taking shape. With over 3.6 million followers and ventures like Monday Swimwear and The Pilates Class, this approach has proven that excessive obsession, when channeled with intelligence and grit, transforms ordinary people into extraordinary entrepreneurs. The Instagram highlights you see-the champagne toasts, the photoshoots, the "just closed a major deal" posts-represent maybe 2% of entrepreneurial reality. The other 98%? Spreadsheets. Difficult conversations. Inventory nightmares. Customer complaints at midnight.

2

The Uncomfortable Truth About Why You Want to Start a Business

3

The Unglamorous Reality and Creative Resourcefulness of Building

4

Knowing When to Leap and Building Unshakeable Confidence

5

Building Teams That Amplify Your Vision

6

The Strategic Power of Staying Small and Focused

7

Finding Balance in the Beautiful Chaos

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Excessively Obsessed isn't just a book — it's a masterclass in Entrepreneurship. To help you absorb its lessons in the way that works best for you, we offer five unique learning modes. Whether you're a deep thinker, a fast learner, or a story lover, there's a mode designed to fit your style.

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Break down key ideas from Excessively Obsessed into bite-sized takeaways to understand how innovative teams create, collaborate, and grow.

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Top 9 Insights from Excessively Obsessed in a Nutshell

Distill Excessively Obsessed into rapid-fire memory cues that highlight Pixar’s principles of candor, teamwork, and creative resilience.

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Fun Mode - Excessively Obsessed Lessons Told Through 23-Min Stories

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Excessively Obsessed Lessons Told Through 23-Min Stories

Experience Excessively Obsessed through vivid storytelling that turns Pixar’s innovation lessons into moments you’ll remember and apply.

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@Chloe, Solo founder, LA
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"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."

@Raaaaaachelw
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"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."

@Matt, YC alum
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12
likes
108

"Reading used to feel like a chore. Now it’s just part of my lifestyle."

@Erin, Investment Banking Associate , NYC
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254
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17

"Feels effortless compared to reading. I’ve finished 6 books this month already."

@djmikemoore
platform
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"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."

@Pitiful
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"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."

@SofiaP
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@Jaded_Falcon
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@OojasSalunke
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"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."

@Leo, Law Student, UPenn
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"Makes me feel smarter every time before going to work"

@Cashflowbubu
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@Moemenn
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"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."

@Chloe, Solo founder, LA
platform
comments
12
likes
117

"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."

@Raaaaaachelw
platform
star
star
star
star
star

"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."

@Matt, YC alum
platform
comments
12
likes
108

"Reading used to feel like a chore. Now it’s just part of my lifestyle."

@Erin, Investment Banking Associate , NYC
platform
comments
254
likes
17

"Feels effortless compared to reading. I’ve finished 6 books this month already."

@djmikemoore
platform
star
star
star
star
star

"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."

@Pitiful
platform
comments
96
likes
4.5K

"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."

@SofiaP
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star
star
star
star
star

"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"

@Jaded_Falcon
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201
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"It is great for me to learn something from the book without reading it."

@OojasSalunke
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"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."

@Leo, Law Student, UPenn
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37
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483

"Makes me feel smarter every time before going to work"

@Cashflowbubu
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