
"How to Tell a Story" reveals The Moth's transformative approach to authentic storytelling. Endorsed by Neil Gaiman and Hasan Minhaj, this New York Times bestseller teaches what neuroscientist Dr. Wendy Suzuki calls "brain-changing magic" - turning your experiences into narratives that connect, persuade, and inspire.
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A needle pierces an earlobe in a Kenyan village. Pretzels tumble from a prison vending machine. An astronaut strips a screw on the Hubble Space Telescope, 350 miles above Earth. What connects these moments? They're all true stories that stopped audiences cold, creating that electric silence when a room full of strangers suddenly feels like family. Since 1997, The Moth has proven something radical: your messy, complicated, beautifully ordinary life contains stories worth telling. Not someday. Not when something more dramatic happens. Right now. We've been telling stories since we learned to speak-first about survival (water here, berries there, bear over there!), then about everything that makes us human. Stories aren't just entertainment; they're how we make sense of chaos, process grief, celebrate joy, and remind ourselves we're not alone. When someone shares a true story, something primal activates in listeners. Hearts synchronize. Palms sweat. We literally feel what the storyteller felt, transported into their experience through nothing more than words and presence. But here's what makes The Moth's approach revolutionary: they insist on first-person truth. No notes. No scripts. Just you, your memory, and a microphone. Why? Because audiences listen differently when they know a story is real. There's a vulnerability in watching someone reconstruct their life on stage that creates instant intimacy. As Neil Gaiman observed, lying in a first-person story is like cheating at solitaire-it drains all the magic away. Yet despite our hardwired hunger for stories, most people initially insist they have nothing worth sharing. The Moth's workshops consistently prove otherwise. Everyone-yes, including you-carries narratives that matter.
Break down key ideas from How to Tell a Story into bite-sized takeaways to understand how innovative teams create, collaborate, and grow.
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