It’s Not the Size of the Data by Koen Pauwels Summary
Overview of It’s Not the Size of the Data
In "It's Not the Size of the Data," marketing expert Koen Pauwels reveals why bigger datasets don't guarantee success. Trusted by giants like Amazon and Unilever, this award-winning approach asks: What if your marketing dashboard is missing the one metric that could double your ROI?
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Key takeaways
Beyond the Numbers: How Smart Data Transforms Marketing
Data isn't just changing marketing - it's revolutionizing it. In a world where CEOs demand concrete ROI and marketers drown in metrics, Koen Pauwels offers a lifeline with his groundbreaking approach to marketing analytics. The challenge isn't getting more data - we're already swimming in it - but extracting meaningful insights that drive decisions. Think of it like your car's dashboard: you don't need to understand the engine's intricacies to know when you're running out of gas. Similarly, effective marketing dashboards distill complex information into actionable intelligence, connecting marketing efforts directly to financial outcomes. What separates true analytics dashboards from mere scorecards? The underlying models that connect metrics, allowing you to change inputs and instantly see projected outcomes. When implemented properly, these systems integrate diverse data sources, link marketing activities to financial results, and provide a consistent view of market performance across departments. For companies like Avaya, Google, and Vanguard, these dashboards have transformed not just reporting but strategic planning and organizational culture.
The Global Marketing Paradox: Different Markets, Different Metrics
Visual Intelligence: Designing Dashboards That Drive Action
From Dashboard to Decisions: Implementation and Accountability
Finding the Metrics That Matter Most
Digital and Social: Measuring What Matters
The Art and Science of Modern Marketing
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From Columbia University alumni built in San Francisco
"Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."
"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."
"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."
"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."
"Reading used to feel like a chore. Now it’s just part of my lifestyle."
"Feels effortless compared to reading. I’ve finished 6 books this month already."
"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."
"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."
"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"
"It is great for me to learn something from the book without reading it."
"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."
"Makes me feel smarter every time before going to work"
"Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."
"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."
"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."
"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."
"Reading used to feel like a chore. Now it’s just part of my lifestyle."
"Feels effortless compared to reading. I’ve finished 6 books this month already."
"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."
"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."
"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"
"It is great for me to learn something from the book without reading it."
"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."
"Makes me feel smarter every time before going to work"
"Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."
"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."
"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."
"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."
"Reading used to feel like a chore. Now it’s just part of my lifestyle."
"Feels effortless compared to reading. I’ve finished 6 books this month already."
"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."
"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."
"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"
"It is great for me to learn something from the book without reading it."
"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."
"Makes me feel smarter every time before going to work"
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