Marketing 5.0 by Philip Kotler & Hermawan Kartajaya & Iwan Setiawan Summary
Overview of Marketing 5.0
In "Marketing 5.0," Philip Kotler reveals how technology and humanity converge to transform business. Inspired by Japan's Society 5.0, this guide blends AI, AR, and human empathy to create personalized customer journeys. How will you navigate marketing's next frontier?
Similar books to Marketing 5.0
Feel the book through the author's voice
Turn knowledge into engaging, example-rich insights
Capture key ideas in a flash for fast learning
Enjoy the book in a fun and engaging way
Key takeaways
The Marketing Evolution: From Products to People to Technology
Marketing has undergone a remarkable transformation over decades. What began as product-centric Marketing 1.0 evolved through customer-oriented 2.0, human-centric 3.0, and digital-focused 4.0. Now, Marketing 5.0 emerges as the thoughtful application of human-mimicking technologies to create, communicate, and enhance value throughout the customer journey. This isn't merely digitalization-it's using technology to deliver more human experiences at scale. Three critical challenges make this evolution necessary: a widening generation gap between decision-makers and digital-native consumers, prosperity polarization creating vanishing middle markets, and a growing digital divide between technology enthusiasts and skeptics. Marketing 5.0 addresses these challenges by leveraging "next tech"-AI, natural language processing, sensors, robotics, augmented reality, and blockchain-to enhance marketing across touchpoints. Real-world applications are already transforming industries. PepsiCo analyzes social conversations for product development, e-retailers employ recommendation engines for personalization, and companies like AB InDev and Lexus use AI for advertising creation. Despite this technological focus, humanity remains central-technology serves as the enabler while human empathy and creativity drive strategy.
Bridging Five Generations: From Boomers to Alpha
Navigating Market Polarization: Premium vs. Discount
Technology That Feels Human: Personalization at Scale
Building Digital-Ready Organizations for the Post-Pandemic World
Human-Mimicking Technologies: The Next Tech Revolution
The Human Element: Why Machines Need Our Warmth
Quick Summary Mode - Read or listen to Marketing 5.0 Summary in 10 Minutes
Break down key ideas from Marketing 5.0 into bite-sized takeaways to understand how innovative teams create, collaborate, and grow.
Flash Card Mode - Top 7 Insights from Marketing 5.0 in a Nutshell
Distill Marketing 5.0 into rapid-fire memory cues that highlight Pixar’s principles of candor, teamwork, and creative resilience.
Fun Mode - Marketing 5.0 Lessons Told Through 26-Min Stories
Experience Marketing 5.0 through vivid storytelling that turns Pixar’s innovation lessons into moments you’ll remember and apply.
Personalize Mode - Read or listen to Marketing 5.0 Summary in 0 Minutes
Ask anything, pick the voice, and co-create insights that truly resonate with you.
From Columbia University alumni built in San Francisco
"Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."
"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."
"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."
"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."
"Reading used to feel like a chore. Now it’s just part of my lifestyle."
"Feels effortless compared to reading. I’ve finished 6 books this month already."
"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."
"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."
"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"
"It is great for me to learn something from the book without reading it."
"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."
"Makes me feel smarter every time before going to work"
From Columbia University alumni built in San Francisco
"Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."
"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."
"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."
"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."
"Reading used to feel like a chore. Now it’s just part of my lifestyle."
"Feels effortless compared to reading. I’ve finished 6 books this month already."
"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."
"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."
"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"
"It is great for me to learn something from the book without reading it."
"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."
"Makes me feel smarter every time before going to work"
"Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."
"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."
"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."
"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."
"Reading used to feel like a chore. Now it’s just part of my lifestyle."
"Feels effortless compared to reading. I’ve finished 6 books this month already."
"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."
"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."
"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"
"It is great for me to learn something from the book without reading it."
"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."
"Makes me feel smarter every time before going to work"
"Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."
"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."
"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."
"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."
"Reading used to feel like a chore. Now it’s just part of my lifestyle."
"Feels effortless compared to reading. I’ve finished 6 books this month already."
"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."
"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."
"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"
"It is great for me to learn something from the book without reading it."
"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."
"Makes me feel smarter every time before going to work"
Get the Marketing 5.0 summary as a free PDF or EPUB. Print it or read offline anytime.