
In "Redesigning Leadership," design visionary John Maeda - named one of the 21 most important people of the 21st century by Esquire - reveals how leadership thrives through humanity, not hierarchy. What makes creative minds the best leaders? The answer will transform your approach.
Feel the book through the author's voice
Turn knowledge into engaging, example-rich insights
Capture key ideas in a flash for fast learning
Enjoy the book in a fun and engaging way
What happens when someone who spent years hunched over computer code and art installations suddenly finds themselves running one of America's most prestigious design schools? John Maeda's journey from MIT computer scientist and artist to president of Rhode Island School of Design wasn't just a career pivot - it was a collision of two worlds that rarely intersect. His leadership philosophy, distilled from this unlikely transition, challenges everything we think we know about who should lead and how. While business schools churn out leaders trained in spreadsheets and strategic planning, Maeda discovered that the messy, intuitive, hands-on approach of artists might be exactly what modern organizations need. This isn't about abandoning rigor for chaos - it's about recognizing that in a world of constant disruption, the artist's comfort with ambiguity and hunger for feedback might matter more than the executive's polished confidence. Leadership ultimately concerns legacy - not just what you accomplish during your tenure but how you shape the organization's future beyond your time. Maeda references his "spring-counter" program that calculates how many spring seasons one has left based on life expectancy - a progress bar for life that motivates him to focus on what matters most.
Break down key ideas from Redesigning Leadership into bite-sized takeaways to understand how innovative teams create, collaborate, and grow.
Distill Redesigning Leadership into rapid-fire memory cues that highlight Pixar’s principles of candor, teamwork, and creative resilience.

Experience Redesigning Leadership through vivid storytelling that turns Pixar’s innovation lessons into moments you’ll remember and apply.
Ask anything, pick the voice, and co-create insights that truly resonate with you.

From Columbia University alumni built in San Francisco
"Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."
"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."
"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."
"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."
"Reading used to feel like a chore. Now it’s just part of my lifestyle."
"Feels effortless compared to reading. I’ve finished 6 books this month already."
"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."
"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."
"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"
"It is great for me to learn something from the book without reading it."
"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."
"Makes me feel smarter every time before going to work"
From Columbia University alumni built in San Francisco

Get the Redesigning Leadership summary as a free PDF or EPUB. Print it or read offline anytime.