Reinvent Your Business Model by Mark W. Johnson Summary
Overview of Reinvent Your Business Model
Revolutionize your company's future with Mark Johnson's blueprint for transformative growth. Named a Top 10 Business Strategy Book by Inc., this guide earned praise from Netflix's Reed Hastings for revealing the most proven route to significant growth - capturing untapped market opportunities your competitors can't see.
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Key takeaways
When Success Becomes Your Greatest Enemy
Picture a defense contractor with a revolutionary aircraft that could transform remote logistics-hovering like a helicopter, landing like a blimp, carrying massive cargo to impossible locations. The technology worked. Customers were interested. Yet for eight years, Lockheed Martin let this opportunity gather dust. Why would any rational company delay capitalizing on proven innovation? The answer reveals something uncomfortable: our greatest business successes often become invisible prisons, trapping us in ways of thinking that once brought triumph but now guarantee irrelevance. While Blockbuster perfected late fees, Netflix reimagined entertainment delivery. While Nokia dominated mobile phones, Apple redefined what phones could be. The difference wasn't technology-it was the courage to abandon business models that still seemed to be working. Every company operates within familiar boundaries-specific customers, established processes, predictable revenue streams. This comfortable territory feels like the entire world until you glimpse what lies beyond: opportunities that don't fit your current approach, markets your organization isn't built to serve, problems your existing model can't profitably solve. This unexplored terrain is "white space"-potential business undefined by your current model, where assumptions run high and knowledge runs low. White space exists wherever your current approach stops working. For Lockheed Martin, commercializing their hybrid airship meant venturing far beyond military contracts into unfamiliar territory: building commercial sales teams, developing industry expertise, creating customizable offerings, adopting entirely different financial structures. Everything that made them successful in defense contracting became irrelevant-even counterproductive-in this new space.
The Architecture of Value Creation and Market Evolution
Unlocking Markets That Don't Yet Exist
Surviving Industry Earthquakes and Digital Disruption
Business Models Trump Technology Every Time
The Invisible Forces That Kill Innovation
Mastering the Art of Transformation
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"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."
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"It is great for me to learn something from the book without reading it."
"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."
"Makes me feel smarter every time before going to work"
From Columbia University alumni built in San Francisco
"Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."
"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."
"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."
"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."
"Reading used to feel like a chore. Now it’s just part of my lifestyle."
"Feels effortless compared to reading. I’ve finished 6 books this month already."
"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."
"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."
"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"
"It is great for me to learn something from the book without reading it."
"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."
"Makes me feel smarter every time before going to work"
"Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."
"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."
"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."
"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."
"Reading used to feel like a chore. Now it’s just part of my lifestyle."
"Feels effortless compared to reading. I’ve finished 6 books this month already."
"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."
"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."
"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"
"It is great for me to learn something from the book without reading it."
"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."
"Makes me feel smarter every time before going to work"
"Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."
"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."
"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."
"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."
"Reading used to feel like a chore. Now it’s just part of my lifestyle."
"Feels effortless compared to reading. I’ve finished 6 books this month already."
"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."
"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."
"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"
"It is great for me to learn something from the book without reading it."
"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."
"Makes me feel smarter every time before going to work"
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