
In "Risk," Dan Gardner reveals why we fear terrorists over car crashes despite statistics showing the opposite. Praised alongside Kahneman's work, it exposes how our dual cognitive systems distort danger perception - a revelation that's transforming business strategy and personal decision-making worldwide.
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Imagine living in a world where the most terrifying dangers receive the least attention, while minor threats dominate headlines and policy decisions. This isn't dystopian fiction-it's our reality. Through compelling research, Dan Gardner reveals how our Stone Age brains consistently misinterpret modern risks, leading to costly misallocations of resources and unnecessary anxiety. We fear terrorism more than heart disease, despite the latter killing far more people. We panic about rare crimes while ignoring common threats. Why does this happen? Our ancient wiring-perfectly adapted for survival on the savannah-fails us spectacularly in our complex modern information environment. This disconnect explains everything from counterproductive terrorism policies to vaccine hesitancy, and it's costing lives every day.
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