
Discover how Facebook, Google, and the U.S. Marines scale excellence without sacrificing quality. The first major business book on organizational growth reveals counterintuitive principles that transformed companies worldwide. Learn why scaling requires both addition and subtraction to achieve lasting success.
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Imagine walking into two different offices of the same company. In one, energy crackles through the air as employees collaborate with purpose. In the other, people shuffle through motions, checking boxes without passion. What makes excellence spread in some places while mediocrity prevails elsewhere? This question obsessed Stanford professors Robert Sutton and Huggy Rao for seven years as they studied organizations from tech startups to global corporations. Their discovery? Scaling isn't just about getting bigger - it's about getting better, and it requires far more than inspirational speeches and clever strategies. It demands a ground war fought person by person, behavior by behavior, with relentless persistence and attention to detail.
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