
"Soccernomics" revolutionizes football through data, challenging conventional wisdom about transfers, racism, and team success. Praised as "Fantastic Freakonomics for Football" by The Guardian, this economic lens reveals why wealthy nations win and what truly drives the beautiful game's global dominance.
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Picture Manchester City's 2011 season hanging in the balance. Roberto Mancini, the old-school Italian manager, receives data showing that inswinging corners score more goals than outswingers. He dismisses it-decades of playing experience told him otherwise. Yet reluctantly, he makes the change. City wins their first Premier League title in 44 years. This moment captures soccer's uncomfortable relationship with reality: the world's most beloved sport has been run by people who prefer gut instinct to evidence, tradition to innovation, and comfortable failure to uncomfortable success. While Billy Beane revolutionized baseball with statistics, soccer remained stubbornly resistant-until recently. The beautiful game is finally developing its analytical dashboard, revealing uncomfortable truths about how the sport actually works versus how we imagine it does.
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Distill Soccernomics into rapid-fire memory cues that highlight Pixar’s principles of candor, teamwork, and creative resilience.

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