
Ever wondered why smart investors make dumb decisions? "Stop. Think. Invest." reveals Bailey's 12-step framework for conquering psychological biases praised by Northern Trust's former CIO. Nobel laureate-backed insights that transform emotional investing into calculated success - your portfolio will thank you.
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What do you do when a stock you bought at $50 crashes to $30? If you're like most investors, you hold on-not because of analysis, but because selling would mean admitting defeat. This isn't just poor strategy; it's a predictable psychological trap that costs investors roughly 3.4% in annual returns. We've all been there: watching a position bleed value while convincing ourselves it'll bounce back, or panic-selling during a downturn only to watch the market soar weeks later. These aren't random mistakes-they're hardwired responses that follow patterns behavioral economists have spent decades documenting. The gap between knowing what we should do and actually doing it represents one of investing's greatest challenges, and understanding why we make these emotional decisions is the first step toward making better ones.
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