The Automation Advantage by Bhaskar Ghosh & Rajendra Prasad & Gayathri Pallail Summary
Overview of The Automation Advantage
Discover the first comprehensive blueprint for AI-powered automation that transformed post-pandemic business. Accenture's top tech veterans reveal how companies compressed a decade of digital transformation into months, creating a human-centric approach that elevates both efficiency and customer experience simultaneously.
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Key takeaways
Navigating the Intelligent Automation Revolution
Imagine a world where technology doesn't replace human creativity but amplifies it - where Italian journalists embrace AI assistants that check their work, where insurance companies craft hyper-personalized policies, and where banks provide expert financial guidance 24/7 through digital advisors. This isn't science fiction; it's the present reality of intelligent automation as detailed in "The Automation Advantage." Written during the pandemic - a period that saw 55% of companies increase their automation investments - this practical guide emerges from real-world experience rather than theoretical concepts. The question for businesses today isn't whether to automate but how to scale automation effectively across organizations in ways that enhance human capabilities rather than replace them. Automation has evolved dramatically since Ford engineer Del Harder first coined the term less than 75 years ago. While the Industrial Revolution introduced mechanized processes, today's intelligent automation incorporates cognitive technology that makes decisions, recommends actions, and even evolves its own capabilities. We experience this daily through Netflix recommendations, augmented reality shopping, surgical diagnostic tools, and customer service chatbots. What's remarkable is how these technologies are being embraced rather than feared. Consider Il Secolo XIX newspaper, where journalists universally adopted an AI assistant that checks data consistency and suggests relevant links. Rather than feeling threatened, the staff welcomed a tool that enhanced their creativity and judgment.
The Automation Maturity Journey and Implementation Challenges
Debunking Automation Myths and Strategic Alignment
Strategic Process Selection and Implementation
Building Sustainable Automation Capabilities
Embracing Responsible Automation for the Future
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"It is great for me to learn something from the book without reading it."
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"Makes me feel smarter every time before going to work"
From Columbia University alumni built in San Francisco
"Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."
"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."
"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."
"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."
"Reading used to feel like a chore. Now it’s just part of my lifestyle."
"Feels effortless compared to reading. I’ve finished 6 books this month already."
"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."
"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."
"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"
"It is great for me to learn something from the book without reading it."
"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."
"Makes me feel smarter every time before going to work"
"Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."
"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."
"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."
"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."
"Reading used to feel like a chore. Now it’s just part of my lifestyle."
"Feels effortless compared to reading. I’ve finished 6 books this month already."
"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."
"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."
"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"
"It is great for me to learn something from the book without reading it."
"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."
"Makes me feel smarter every time before going to work"
"Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."
"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."
"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."
"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."
"Reading used to feel like a chore. Now it’s just part of my lifestyle."
"Feels effortless compared to reading. I’ve finished 6 books this month already."
"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."
"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."
"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"
"It is great for me to learn something from the book without reading it."
"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."
"Makes me feel smarter every time before going to work"
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