
Warren Greshes' sales bible delivers 16 rock-solid rules that transformed how professionals sell value, not just features. Recommended by getAbstract for its wit and practicality, this guide has become essential reading for sales leaders who ask: "Why settle for good when legendary awaits?"
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What makes a great salesperson? It's not just technique-it's mindset. Before clients ever consider your product, they're buying into you and your attitude. People naturally gravitate toward positive individuals and distance themselves from negative ones. This explains why smart managers prioritize attitude over skills when hiring salespeople. Someone with limited skills but great attitude will learn what they need, while someone skilled but negative won't effectively use what they know. Consider Wayne Thorpe, who grew from challenging circumstances to own multiple successful businesses in Durham, North Carolina. His company earned $50,000 of business over eight years simply because, when called with questions, his was the only service with a helpful attitude. Similarly, Brenda Romano rose from secretary to president of Interscope Records without a college degree by consistently doing more than required with a "No problem" approach. The truth is most salespeople are so mediocre that even small extra efforts dramatically outshine competitors. This is the first fundamental rule of sales success: because of their great attitudes, successful salespeople always do more than they're supposed to do. Think about your last impressive customer service experience. Rare, wasn't it? That's your opportunity-to stand out simply by bringing enthusiasm and extra effort to every interaction.
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