
Discover why fatty foods, sex, and generosity all light up the same neural pathways. Neuroscientist David Linden's mind-bending exploration reveals the surprising science behind pleasure, addiction, and why your brain makes you feel so good - even when it shouldn't.
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A sex worker in Bangkok, a trader on Wall Street, and a monk deep in meditation-what could they possibly share? They're all lighting up the same neural pathway: the medial forebrain pleasure circuit. This ancient brain network doesn't distinguish between virtue and vice, charity and cocaine, prayer and pornography. It simply rewards. And that singular fact upends everything we thought we knew about addiction, morality, and human nature. In 1953, two researchers accidentally discovered this circuit while fumbling with rat brain electrodes. When rats could press a lever to stimulate their own brains, they abandoned everything-food, water, sex, even their newborn pups-to keep pressing. Seven thousand times an hour. Until they collapsed. This wasn't about avoiding pain or satisfying hunger. This was pure, uncut pleasure-so powerful it overrode every survival instinct evolution had spent millions of years perfecting. Deep in your brain sits a cluster of structures that existed long before you developed language, reason, or self-awareness. The ventral tegmental area releases dopamine like a sprinkler system, flooding the nucleus accumbens and other regions whenever you experience something rewarding. This isn't just about feeling good-it's about wanting, craving, pursuing. Even the roundworm C. elegans, with just 302 neurons, has a primitive version of this circuit. Which means the drive for reward is older than complex thought, older than emotion, older than almost anything we consider distinctly human.
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