
Cederstrom's "The Happiness Fantasy" exposes how our pursuit of happiness became a commercial trap. This provocative critique traces happiness from 1960s psychoanalysis to modern consumerism, challenging readers: What if everything you've been sold about happiness is actually making you miserable?
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The promise echoes through our culture: maximize your potential, live authentically, pursue pleasure, build your personal brand-and happiness will follow. This seductive vision has transformed from liberation to exploitation over the past century. What began as a radical rejection of conformity in the 1920s, flourished during the 1960s counterculture, and promised freedom has morphed into something unrecognizable. Today, authenticity isn't just encouraged-it's mandatory. Self-actualization isn't just personal-it's profitable. And the pursuit of happiness has become a prison of our own making, one where we're both inmates and guards.
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