
Think you know how your mind works? "The Knowledge Illusion" shatters that belief, revealing how little we actually understand. Endorsed by Harvard's Steven Pinker as "filled with insights," this eye-opening exploration shows why The Economist calls it essential reading in our era of partisan bubbles.
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Have you ever confidently explained how a toilet works, only to realize midway through that you have no idea where the water actually goes? Or tried drawing a bicycle from memory, despite riding one for years, and failed to correctly place the pedals and chain? These everyday examples reveal a profound truth about human cognition: we believe we understand the world far more thoroughly than we actually do. This phenomenon - the knowledge illusion - shapes everything from our personal decisions to our political discourse, and it stems from a fundamental misunderstanding of how our minds actually work. Our minds didn't evolve to store vast amounts of information. Thomas Landauer, a pioneer in cognitive science, calculated that the total information content of human memory is approximately one gigabyte - a tiny fraction of what a modern laptop can store. This seems implausibly small until we recognize that the human mind doesn't function like a warehouse of information. Instead, we succeed as thinkers because knowledge surrounds us - in other people, in objects themselves, and increasingly in technology.
Break down key ideas from The Knowledge Illusion into bite-sized takeaways to understand how innovative teams create, collaborate, and grow.
Distill The Knowledge Illusion into rapid-fire memory cues that highlight Pixar’s principles of candor, teamwork, and creative resilience.

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