
Dive into SoftBank insider Alok Sama's "The Money Trap," where high-stakes tech deals with Uber and TikTok collide with moral dilemmas. Jonathan Safran Foer calls it "riveting" - a rare glimpse into how wealth transforms lives at finance's dizzying summit.
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Ever wondered why 78% of Americans live paycheck to paycheck despite rising incomes? The answer lies not in your bank account but in your brain. Drawing from his extraordinary career managing over $100 billion at SoftBank International, Alok Sama reveals that financial success depends less on what you earn and more on understanding the psychological traps hijacking your decisions. Remember when Netflix lost 800,000 subscribers after raising prices by just $1? That's just one manifestation of the invisible money traps that sabotage even brilliant minds. Unlike conventional financial advice focusing on tactics, Sama's insights rewire your relationship with money at its psychological core. Our ancient brain wiring - evolved for survival in resource-scarce environments - fights against modern financial decisions in ways we rarely recognize. The result? A silent wealth assassin operating from within our own minds, undermining our financial futures while we remain oblivious to its influence.
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