The Organic Farmer's Business Handbook by Richard Wiswall Summary
Overview of The Organic Farmer's Business Handbook
Transform your organic farm from a labor of love into a profitable enterprise. Richard Wiswall's handbook - endorsed by Practical Farmers of Iowa and backed by 27 years of Vermont farming wisdom - reveals why the most successful farmers track finances as meticulously as they nurture crops.
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Key takeaways
Turning Soil into Profit: The Hidden Economics of Organic Farming
Picture a vegetable farmer earning more than doctors or lawyers. Impossible? Not according to Richard Wiswall's groundbreaking approach to organic farming. While agricultural conferences obsess over the perfect compost recipe or ideal tomato variety, they rarely address what ultimately determines farm survival: profitability. Drawing from decades running Cate Farm in Vermont, Wiswall shatters the "poor dumb farmer" stereotype with a revolutionary message - organic farms can thrive financially when farmers approach their work with business acumen. The fundamental shift isn't about farming harder but farming smarter. Think about it: how many passionate farmers have you known who work themselves to exhaustion yet barely scrape by financially? The problem isn't their farming skills but their business approach. When you plan for profit first, everything changes. The biggest fallacy in farming isn't that organic methods don't work - it's the belief that there's simply no money in it. This mental framework severely limits agricultural success and perpetuates unnecessary struggle.
The Sustainability Equation: More Than Just Organic Practices
The Profit-First Paradigm: Farming by the Numbers
Crop Enterprise Budgets: Finding Your Farm's Hidden Gold Mines
Marketing Mastery: Creating and Keeping Customers
Systems for Success: From Field to Office
Building Your Farm's Future: From Retirement to Legacy
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"It is great for me to learn something from the book without reading it."
"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."
"Makes me feel smarter every time before going to work"
From Columbia University alumni built in San Francisco
"Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."
"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."
"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."
"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."
"Reading used to feel like a chore. Now it’s just part of my lifestyle."
"Feels effortless compared to reading. I’ve finished 6 books this month already."
"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."
"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."
"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"
"It is great for me to learn something from the book without reading it."
"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."
"Makes me feel smarter every time before going to work"
"Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."
"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."
"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."
"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."
"Reading used to feel like a chore. Now it’s just part of my lifestyle."
"Feels effortless compared to reading. I’ve finished 6 books this month already."
"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."
"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."
"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"
"It is great for me to learn something from the book without reading it."
"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."
"Makes me feel smarter every time before going to work"
"Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."
"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."
"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."
"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."
"Reading used to feel like a chore. Now it’s just part of my lifestyle."
"Feels effortless compared to reading. I’ve finished 6 books this month already."
"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."
"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."
"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"
"It is great for me to learn something from the book without reading it."
"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."
"Makes me feel smarter every time before going to work"
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