The Sell by Fredrik Eklund & Bruce Littlefield Summary
Overview of The Sell
In "The Sell," Bravo TV star Fredrik Eklund reveals how he became NYC's #1 real estate broker with zero experience. His 10-step authenticity-focused approach has revolutionized modern sales psychology. What's his surprising secret to closing million-dollar deals? Being unapologetically yourself.
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When a Swedish Dreamer Conquered Manhattan With a High-Kick
A young man arrives in New York City with little more than determination and a pair of sneakers. Fast-forward a few years, and he's selling over a billion dollars in Manhattan real estate annually, starring on a hit television show, and becoming a cultural phenomenon whose signature high-kick gets mimicked by fans worldwide-including celebrities like Jennifer Lopez and Sarah Jessica Parker. This isn't a fairy tale; it's Fredrik Eklund's real story. What makes his journey particularly compelling is how he's reframed the entire concept of selling. In a world where "salesperson" often carries negative connotations, he offers a radically different perspective: everyone is in sales. Whether you're convincing your partner to try that new restaurant, persuading your teenager to clean their room, or interviewing for your dream job, you're selling. The question isn't whether you're selling-it's whether you're doing it authentically and joyfully. His philosophy challenges everything we've been taught about keeping our professional and personal selves separate, about toning down our uniqueness to fit in, about success requiring sacrifice of our true nature. After watching his internet startup crash during the dot-com bubble, Eklund found himself at 23 feeling like a complete failure. But this crushing moment became his liberation. He came out to his supportive family and moved to New York alone, determined to succeed not by pretending to be someone else, but by amplifying exactly who he was.
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"It is great for me to learn something from the book without reading it."
"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."
"Makes me feel smarter every time before going to work"
From Columbia University alumni built in San Francisco
"Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."
"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."
"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."
"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."
"Reading used to feel like a chore. Now it’s just part of my lifestyle."
"Feels effortless compared to reading. I’ve finished 6 books this month already."
"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."
"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."
"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"
"It is great for me to learn something from the book without reading it."
"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."
"Makes me feel smarter every time before going to work"
"Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."
"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."
"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."
"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."
"Reading used to feel like a chore. Now it’s just part of my lifestyle."
"Feels effortless compared to reading. I’ve finished 6 books this month already."
"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."
"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."
"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"
"It is great for me to learn something from the book without reading it."
"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."
"Makes me feel smarter every time before going to work"
"Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."
"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."
"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."
"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."
"Reading used to feel like a chore. Now it’s just part of my lifestyle."
"Feels effortless compared to reading. I’ve finished 6 books this month already."
"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."
"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."
"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"
"It is great for me to learn something from the book without reading it."
"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."
"Makes me feel smarter every time before going to work"
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