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Think Small by Owain Service & Rory Gallagher Summary

Think Small
Owain Service & Rory Gallagher
3.84 (760 Reviews)
Psychology
Self-growth
Productivity
Overview
Key Takeaways
Author
FAQs

Overview of Think Small

Forget big changes. "Think Small" reveals the behavioral science secrets Nobel laureate Richard Thaler endorses for achieving massive goals through tiny actions. Developed by Nudge Unit veterans, these surprisingly simple strategies transform overwhelming ambitions into achievable victories - one small step at a time.

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Key takeaways

1

Introduction: The Power of Small Steps

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Have you ever set a big goal for yourself, only to feel overwhelmed and give up before you even start? You're not alone. As behavioral scientists, we've spent years studying how people can achieve their goals more effectively. What we've discovered might surprise you: the key to reaching big goals is to think small. In this book, we'll show you how small changes in your approach can lead to big results. We'll explore seven simple steps that can help you set, plan for, and achieve your goals, whether they're personal or professional. These steps are based on cutting-edge behavioral science and have been tested in real-world situations. So, let's begin our journey to think small and achieve big.

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Part 1: Set the Right Goal

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Part 2: Plan Your Path

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Part 3: Commit and Reward

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Part 4: Share and Get Feedback

6

Part 5: Stick to It

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Conclusion: Small Steps, Big Results

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"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."

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"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."

@Matt, YC alum
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108

"Reading used to feel like a chore. Now it’s just part of my lifestyle."

@Erin, Investment Banking Associate , NYC
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"Feels effortless compared to reading. I’ve finished 6 books this month already."

@djmikemoore
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"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."

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"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."

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"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"

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@OojasSalunke
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"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."

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@Moemenn
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"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."

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117

"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."

@Raaaaaachelw
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star

"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."

@Matt, YC alum
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12
likes
108

"Reading used to feel like a chore. Now it’s just part of my lifestyle."

@Erin, Investment Banking Associate , NYC
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254
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17

"Feels effortless compared to reading. I’ve finished 6 books this month already."

@djmikemoore
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"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."

@Pitiful
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"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."

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"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"

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"It is great for me to learn something from the book without reading it."

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@Leo, Law Student, UPenn
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"Makes me feel smarter every time before going to work"

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