
Discover why Yale's most popular course became a book Adam Grant calls "not just a lucid overview of cognitive traps - it's an expert's guide to rethinking." Thinking 101 reveals the hidden biases sabotaging your decisions and shows how to outsmart your own brain.
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Ever watched someone nail a perfect golf swing and thought, "That looks easy enough"? You step up to the tee, confident-and whiff completely. Or maybe you've scrolled through dozens of glowing restaurant reviews, only to fixate on the one scathing comment about undercooked chicken. These aren't personality flaws. They're hardwired glitches in how we all think, regardless of how smart we are. Our brains evolved to keep us alive on the savanna, not to make rational decisions about mortgages or interpret medical statistics. The result? We're walking around with Stone Age software trying to navigate a digital world. What makes these mental shortcuts so dangerous is that they operate invisibly-we don't realize we're being fooled. Understanding these cognitive biases isn't just intellectually interesting; it's essential for making better decisions, communicating effectively, and avoiding the traps that lead to everything from bad investments to societal prejudice.
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From Columbia University alumni built in San Francisco

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