
In "Truth," Hector Macdonald reveals how multiple versions of truth shape our reality. Endorsed by Adam Grant and praised as an antidote to our "post-truth" era, this compelling guide helps you navigate a world where facts and fiction increasingly blur.
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Imagine standing in a grocery store, hesitating over a bag of quinoa. Headlines claim your healthy food choice is starving Andean farmers. But visit those same farmers, and they'll tell you foreign demand has transformed their lives for the better, bringing prosperity and cultural pride. Both narratives are true - yet they create fundamentally different impressions of reality. This is the fascinating paradox at the heart of competing truths. In our polarized world of "fake news" and "alternative facts," we often assume statements must be either true or false. But reality is more complex. Two contradictory statements can both be technically accurate while creating entirely different impressions - like "The internet makes knowledge widely available" versus "The internet accelerates the spread of misinformation." These competing truths surround us daily, shaping our understanding of everything from corporate culture to global politics. What makes competing truths so powerful is that they're not lies - they're selective presentations of reality that can be used ethically by Advocates seeking to create accurate impressions, or manipulatively by Misleaders who technically tell truth while deliberately distorting our understanding. As BBC's Evan Davis noted, "A remarkable amount of powerful deception can be practiced without any lies being told."
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