Who Not How by Dan Sullivan & Benjamin Hardy Summary
Overview of Who Not How
Stop solving everything yourself. "Who Not How" reveals the billionaire mindset that transformed entrepreneurship: finding the right WHO for each challenge. Endorsed by top business leaders, this NYT bestseller unlocks time freedom by shifting from solo struggle to strategic collaboration.
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Key takeaways
The Question That Changes Everything
Michael Jordan dominated basketball like no one before him, yet for six brutal years, he couldn't win a championship. The problem wasn't his talent-it was his isolation. Only when he stopped trying to do everything himself and brought in the right people-Scottie Pippen, Phil Jackson, Tim Grover-did those six championship rings follow. This isn't just a sports story. It's a mirror reflecting the struggle most of us face: we're conditioned to ask "How do I do this?" when we should be asking "Who can help me?" That single shift in thinking-from How to Who-transforms everything. It's not about laziness or delegation. It's about recognizing that your biggest limitation isn't talent or time; it's the stubborn belief that you must figure everything out alone. Our education system drills self-sufficiency into us, but this becomes a cage as our ambitions grow. When you face a challenge and immediately think "How do I solve this?" you're setting yourself up for procrastination, exhaustion, and mediocrity. But when you ask "Who can help me with this?" you unlock collaboration, energy, and exponential results. Here's something surprising: procrastination isn't always weakness. Sometimes it's wisdom in disguise. When you find yourself putting off something important, your subconscious is sending a signal-you want this outcome, but you lack the knowledge or capability to achieve it yourself. That's not failure; that's information.
Understanding Procrastination and Expanding Your Potential
Time Freedom Creates Money Freedom
Leading with Results, Not Methods
Investing in People, Not Expenses
Building Relationships That Multiply
The Legacy You'll Leave
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"It is great for me to learn something from the book without reading it."
"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."
"Makes me feel smarter every time before going to work"
From Columbia University alumni built in San Francisco
"Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."
"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."
"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."
"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."
"Reading used to feel like a chore. Now it’s just part of my lifestyle."
"Feels effortless compared to reading. I’ve finished 6 books this month already."
"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."
"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."
"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"
"It is great for me to learn something from the book without reading it."
"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."
"Makes me feel smarter every time before going to work"
"Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."
"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."
"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."
"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."
"Reading used to feel like a chore. Now it’s just part of my lifestyle."
"Feels effortless compared to reading. I’ve finished 6 books this month already."
"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."
"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."
"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"
"It is great for me to learn something from the book without reading it."
"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."
"Makes me feel smarter every time before going to work"
"Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."
"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."
"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."
"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."
"Reading used to feel like a chore. Now it’s just part of my lifestyle."
"Feels effortless compared to reading. I’ve finished 6 books this month already."
"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."
"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."
"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"
"It is great for me to learn something from the book without reading it."
"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."
"Makes me feel smarter every time before going to work"
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