
The ultimate remote work blueprint that became a Financial Times & McKinsey Business Book nominee. How did a pandemic-era guide earn praise from Upwork's CEO and transform global work culture? Discover why Jurgen Appelo calls it essential for virtual team success.
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What if your morning commute was just twenty steps from your bedroom to your desk? For millions worldwide, this isn't a fantasy - it's daily reality. Before the pandemic forced a global experiment in remote work, visionaries were already building distributed teams that outperformed their office-bound competitors. The shift isn't merely about working from home; it's about fundamentally rethinking the relationship between talent, productivity, and place. Companies once hired the best person within commuting distance. Now they hire the best person, period. This transformation has unlocked possibilities that seemed impossible just decades ago: a software engineer in Lagos collaborating seamlessly with designers in Sao Paulo, marketers in Manila, and strategists in Montreal - all working toward shared goals without ever sharing the same timezone. Traditional employment has always been geographically constrained, creating artificial limits on who organizations could hire. This model assumes the best talent happens to live nearby, which is statistically absurd. Remote work demolishes this assumption, opening access to global expertise while giving individuals unprecedented control over their lives.
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