Just Keep Buying book cover

Just Keep Buying by Nick Maggiulli Summary

Just Keep Buying
Nick Maggiulli
4.13 (5108 Reviews)
Finance
Business
Self-growth
Overview
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Overview of Just Keep Buying

In "Just Keep Buying," data scientist Nick Maggiulli shatters financial myths with counterintuitive wisdom: invest continuously, not just during dips. Morgan Housel calls it "must-read" for its compelling data storytelling. Want wealth? Stop cutting expenses and start growing income.

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Key takeaways

1

Why Your Grandfather's Fortune Disappeared-And What It Teaches Us

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Picture a man receiving $2,200 every month for years, yet dying with nothing. When Nick Maggiulli's grandfather passed away in 2019, this harsh reality sparked a question that would reshape how millions think about money: What separates those who build lasting wealth from those who watch it slip away? The answer isn't complicated financial wizardry or lucky stock picks-it's something far simpler and more profound. The philosophy of "just keep buying" challenges everything we've been told about waiting for the perfect moment, obsessing over market timing, or feeling guilty about spending. Through data analysis spanning nearly a century of market history, a clear pattern emerges: most people focus on the wrong things at the wrong time, save either too much or too little, and never feel wealthy no matter how much they accumulate. What if the path to financial freedom isn't about deprivation or perfect timing, but about understanding a few fundamental principles and applying them consistently? At 23, I obsessed over investment decisions with only $1,000 in my portfolio while thoughtlessly dropping $100 on nights out-essentially wiping out a year's worth of potential investment returns in one evening. Meanwhile, someone with $10 million invested would lose $1 million from just a 10% market decline, far more than they could save in a year. This contrast reveals something crucial: your financial stage determines your priorities.

2

The Savings Myth and Where to Focus Your Energy

3

Income Growth and Strategic Spending Without Guilt

4

When Debt Becomes Your Strategic Ally

5

The Housing Question: Ownership Versus Freedom

6

Why Just Keep Buying Beats Every Other Strategy

7

The Uncomfortable Truth: You'll Never Feel Rich Enough

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"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."

@Raaaaaachelw
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"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."

@Matt, YC alum
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12
likes
108

"Reading used to feel like a chore. Now it’s just part of my lifestyle."

@Erin, Investment Banking Associate , NYC
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254
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17

"Feels effortless compared to reading. I’ve finished 6 books this month already."

@djmikemoore
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"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."

@Pitiful
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"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."

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"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."

@Chloe, Solo founder, LA
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likes
117

"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."

@Raaaaaachelw
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star
star
star
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"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."

@Matt, YC alum
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12
likes
108

"Reading used to feel like a chore. Now it’s just part of my lifestyle."

@Erin, Investment Banking Associate , NYC
platform
comments
254
likes
17

"Feels effortless compared to reading. I’ve finished 6 books this month already."

@djmikemoore
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star
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star
star
star

"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."

@Pitiful
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96
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4.5K

"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."

@SofiaP
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@Jaded_Falcon
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