
David Goggins' "Never Finished" - the self-published sequel that turned down millions to preserve authenticity - reveals why Navy SEALs, business titans, and everyday warriors tap only 40% of their potential. What uncomfortable truth might unlock your remaining 60%?
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What if the very thing holding you back isn't your circumstances, your past, or your limitations-but the comfortable lie you've been telling yourself about who you are? David Goggins sat among decorated veterans receiving a prestigious award, but instead of pride, he felt confusion. How did a 300-pound exterminator making $1,000 a month transform into this person? The answer lies in a brutal truth most people never confront: we're all carrying around a version of ourselves we refuse to kill. That scared, lazy, broken person isn't your past-it's your present, waiting for the moment you stop fighting to reclaim control. Goggins' journey from abused child to elite endurance athlete isn't about becoming superhuman; it's about refusing to let your worst self win. Every day, he pictures his former 300-pound self smiling and taunting: "I'm still here. I am who you really are." The question isn't whether that voice exists in you too-it's whether you'll finally do something about it.
Break down key ideas from Never Finished into bite-sized takeaways to understand how innovative teams create, collaborate, and grow.
Distill Never Finished into rapid-fire memory cues that highlight Pixar’s principles of candor, teamwork, and creative resilience.

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From Columbia University alumni built in San Francisco

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