Secrets of Closing the Sale by Zig Ziglar Summary
Overview of Secrets of Closing the Sale
In "Secrets of Closing the Sale," legendary Zig Ziglar reveals timeless selling techniques that sold over a million copies. Kevin Harrington of "Shark Tank" credits this book for helping him sell $5 billion in products. Master the psychology that turns prospects into customers.
Similar books to Secrets of Closing the Sale
Feel the book through the author's voice
Turn knowledge into engaging, example-rich insights
Capture key ideas in a flash for fast learning
Enjoy the book in a fun and engaging way
Key takeaways
The Art of Persuasion: When Conviction Meets Service
Imagine walking into a room where someone is about to make a decision that will significantly improve their life - but they're hesitating. You know with absolute certainty that this choice would benefit them enormously. Would you walk away, or would you help them make that decision? This is the essence of what Zig Ziglar calls "closing the sale" - the noble art of helping people get what they want. In a world where "salesperson" often carries negative connotations, Ziglar reframes selling as a profession built on service and integrity. The true secret isn't manipulation but genuine belief in your product's value and a sincere desire to help others. When you approach sales this way, closing becomes not just possible but natural - because you're genuinely serving others. People don't buy for logical reasons - they buy for emotional reasons and justify their purchases with logic. This profound insight explains why prospects often agree a product is good, needed, and affordable, yet still refuse to buy. They're convinced but not persuaded to take action. When someone says "the price is too high," they're expressing one of the five basic reasons people don't buy: no need, no money, no hurry, no desire, or no trust. Of these, trust is the most significant - studies show 71% of people buy because they like, trust, and respect the salesperson. That's why selling is fundamentally a "transference of feeling." If you can make prospects feel about your product the way you feel about it, they'll buy if there's any possible way.
Building Unshakable Credibility: The Foundation of Success
The Voice of Success: Communication That Closes
The Professional's Toolkit: Techniques and Questions That Transform Results
Handling Objections: Turning Roadblocks into Opportunities
Building Your Personal Foundation: The Heart of Sales Success
The Noble Profession: Selling as a Force for Good
Quick Summary Mode - Read or listen to Secrets of Closing the Sale Summary in 8 Minutes
Break down key ideas from Secrets of Closing the Sale into bite-sized takeaways to understand how innovative teams create, collaborate, and grow.
Flash Card Mode - Top 10 Insights from Secrets of Closing the Sale in a Nutshell
Distill Secrets of Closing the Sale into rapid-fire memory cues that highlight Pixar’s principles of candor, teamwork, and creative resilience.
Fun Mode - Secrets of Closing the Sale Lessons Told Through 19-Min Stories
Experience Secrets of Closing the Sale through vivid storytelling that turns Pixar’s innovation lessons into moments you’ll remember and apply.
Personalize Mode - Read or listen to Secrets of Closing the Sale Summary in 0 Minutes
Ask anything, pick the voice, and co-create insights that truly resonate with you.
From Columbia University alumni built in San Francisco
"Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."
"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."
"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."
"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."
"Reading used to feel like a chore. Now it’s just part of my lifestyle."
"Feels effortless compared to reading. I’ve finished 6 books this month already."
"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."
"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."
"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"
"It is great for me to learn something from the book without reading it."
"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."
"Makes me feel smarter every time before going to work"
From Columbia University alumni built in San Francisco
"Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."
"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."
"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."
"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."
"Reading used to feel like a chore. Now it’s just part of my lifestyle."
"Feels effortless compared to reading. I’ve finished 6 books this month already."
"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."
"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."
"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"
"It is great for me to learn something from the book without reading it."
"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."
"Makes me feel smarter every time before going to work"
"Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."
"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."
"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."
"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."
"Reading used to feel like a chore. Now it’s just part of my lifestyle."
"Feels effortless compared to reading. I’ve finished 6 books this month already."
"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."
"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."
"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"
"It is great for me to learn something from the book without reading it."
"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."
"Makes me feel smarter every time before going to work"
"Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."
"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."
"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."
"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."
"Reading used to feel like a chore. Now it’s just part of my lifestyle."
"Feels effortless compared to reading. I’ve finished 6 books this month already."
"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."
"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."
"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"
"It is great for me to learn something from the book without reading it."
"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."
"Makes me feel smarter every time before going to work"
Get the Secrets of Closing the Sale summary as a free PDF or EPUB. Print it or read offline anytime.