
In a world obsessed with metrics, Phillips' award-winning methodology - adopted by 6,000+ organizations across 70 countries - reveals how to quantify even "intangible" work. What's the hidden ROI formula that earned ATD's prestigious Thought Leader award?
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What if the work you're most proud of-the project that consumed your evenings, the initiative you championed, the program you poured your heart into-vanished tomorrow because you couldn't prove it mattered? This isn't a hypothetical nightmare. It's what happened to Sarah Robertson, a counselor helping struggling families at Canadian food banks. When government officials suddenly demanded proof of her program's return on investment, she had nothing but good intentions and activity reports. Her program was canceled before she could gather the evidence that might have saved it. The painful irony? She realized too late that the data existed all along-she just hadn't been collecting it. In a world obsessed with metrics, dashboards, and data-driven decisions, being busy isn't enough. You need to demonstrate tangible value. Yet most professionals feel paralyzed by this demand, believing that proving impact requires advanced statistics or impossibly complex analysis. The truth is far simpler: a systematic framework can transform how you demonstrate worth, secure resources, and amplify your influence. This isn't about becoming a data scientist-it's about learning to speak the language of results in a way that resonates with stakeholders who control your future.
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