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Marketingpsychologie lernen

LEARNING PLAN

Marketingpsychologie lernen

This learning plan is essential for marketers, business owners, and communication professionals who want to move beyond surface-level tactics and understand the deep psychological mechanisms that truly influence buying decisions. By combining consumer psychology, behavioral economics, and neuroscience, learners will gain a comprehensive toolkit to create more effective, ethically persuasive marketing campaigns that align with how humans actually think and make choices.

ByCommunity User
2 h 1 m
12 coursesUpdated 4 days ago
Influence: the Psychology of PersuasionWhy We BuyDesigning for Consumers Through Empathy and Psychology12 sources

How This Learning Plan Was Made

This plan was crafted by BeFreed’s proprietary AI to help you learn Marketingpsychologie lernen with ease. It is curated from in-depth research on the topic and structured around the most effective learning journeys proven by BeFreed users.

Each episode delivers bite-sized, high-impact lessons distilled from world-class sources — bestselling books, research papers, and expert insights. Together, they form a sophisticated yet accessible path to mastering Marketingpsychologie lernen.

What You'll Learn

  • Master the core psychological principles that drive consumer behavior, including cognitive biases and decision-making patterns
  • Apply proven persuasion techniques and psychological triggers to ethically influence customer decisions in marketing contexts
  • Use behavioral economics insights to design choice architecture that nudges consumers toward desired actions at scale
  • Leverage neuromarketing and neuroscience research to create campaigns that resonate with unconscious consumer motivations
  • Develop practical skills to translate psychological theory into effective, real-world marketing strategies that work with human nature

Understand the core psychological principles that drive consumer behavior, from cognitive biases to the science behind why people buy.

Influence: the Psychology of Persuasion cover
Influence: the Psychology of Persuasion

Understanding the psychology of persuasion and influence

9 m
Why We Buy cover
Why We Buy

Shopping science decoded: how subtle changes trigger consumer behavior

9 m
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source 1source 2source 3What is human-centered design? A complete guide
6 sources
Designing for Consumers Through Empathy and Psychology

Explore how empathy, behavioral economics, and human-centered design create products people genuinely love. Learn practical strategies for understanding consumer psychology and building emotional connections.

10 m

Learn proven techniques to ethically influence decisions and behaviors, applying psychological triggers and persuasion principles in real-world marketing contexts.

Pre-Suasion cover
Pre-Suasion

Master the art of influence by priming your audience before delivering your message, revolutionizing your persuasion skills.

9 m
Yes! cover
Yes!

Discover powerful persuasion techniques backed by science to boost your influence in business and personal interactions.

8 m
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source 1source 2source 3source 4
6 sources
Master Negotiation and Influence: Psychology of Persuasion

Unlock the hidden psychology behind every human interaction. Learn science-backed techniques from top researchers to negotiate better outcomes, build stronger relationships, and ethically influence others in both professional and personal settings.

23 m

Discover how small changes in choice architecture can dramatically impact consumer decisions, using insights from behavioral economics to design marketing that works with human nature.

Nudge cover
Nudge

Using small changes to guide better decisions on health, wealth, and happiness.

9 m
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Predictably Irrational

Explores hidden forces shaping our decisions, revealing systematic irrationality in human behavior through engaging experiments and real-world applications.

9 m
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[PDF] Toward a Theory of Behavioral Operations - Harvard Business SchoolPredictably IrrationalThinking, Fast and SlowBehavioral Operations: Past, Present, and Future
6 sources
Why Smart People Make Predictably Irrational Workplace Decisions

Discover how behavioral operations reveals the hidden psychology behind workplace decision-making. Learn why our brains consistently trick us and how to design systems that work with human nature, not against it.

8 m

Master cutting-edge techniques using neuroscience and brain research to create deeply resonant marketing campaigns that tap into unconscious consumer motivations.

Buyology cover
Buyology

Groundbreaking neuromarketing study reveals shocking truths about consumer behavior and the hidden forces driving our purchasing decisions.

9 m
Brainfluence cover
Brainfluence

Discover 100 science-backed neuromarketing techniques to persuade consumers, boost sales, and enhance your marketing strategy with psychological insights.

8 m
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Influence: The Psychology of PersuasionAtomic HabitsHooked: How to Build Habit-Forming ProductsNudge: The Final Edition
33 sources
Mind Games: How Psychology Fuels Billion-Dollar Tech Companies

Discover how Amazon, Netflix, and TikTok engineer addictive experiences through psychological principles. Drawing from Dr. Andrew Huberman's research, Sheena Iyengar's famous jam study, and Robert Cialdini's influence principles, we reveal the invisible forces shaping your daily decisions-and how to use them ethically.

10 m

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